Kamala Harris’s presidential campaign is running this 30-second ad on television stations across the battleground states at a cost of more than $4.9 million, according to AdImpact.
Here’s a look at the ad, its accuracy and its major takeaway.
On the Screen
The ad opens with a series of close-up shots of the sweaty face of former President Donald J. Trump.
It then shows a copy of Project 2025, the policy blueprint for a conservative presidential administration written by many of Mr. Trump’s allies. Mr. Trump has tried to distance himself from some of the radical policies outlined in the document, but Democrats have argued that many match his own positions.
The screen flashes to images of the Americans whom the ad argues Mr. Trump’s administration will hurt: families with children, a worried older couple going through bills, a young woman and her partner talking to a doctor. We also see a neo-Classical style bank representing those who will be helped: the ultrarich.
The spot ends with dark, ominous images of Mr. Trump.
Credit…Harris for President
The Script
Narrator:
“Donald Trump makes a lot of promises, but we can be sure of one thing: If he wins, he’ll ignore all checks that rein in a president’s power. It’s all in Trump’s Project 2025 agenda. What does that mean for you? Higher cost on groceries. Cuts to Social Security and Medicare. More tax breaks for billionaires. And a national abortion ban putting women’s health at risk. A second Trump term: more unhinged, unstable and unchecked.”
